The COLD FORMED Buildings Made Easy Podcast
New things present new challenges. COLD FORMED Steel Buildings are still new to most people and generate a lot of questions.
“How does it work?”
“How do these parts go together?”
“Do I really want to learn COLD FORMED?”
The COLD FORMED BUILDINGS MADE EASY podcast will introduce you to people who sell, design, build, and supply COLD FORMED steel buildings every day. Learn how COLD FORMED buildings are designed, engineered, and sold. Hear from the experts who have made building with COLD FORMED their living. Explore new ideas and tried and tested ways to finish the exterior and interiors. Discover how you can build a business centered on COLD FORMED Steel Buildings, available now on Spotify, Apple Podcasts, and YouTube.
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New things present new challenges. Cold Formed Steel Buildings are still new to most people and generate a lot of questions.
The COLD FORMED BUILDINGS MADE EASY podcast will introduce you to people who sell, design, build, and supply Cold Formed steel buildings every day. Learn how Cold Formed buildings are designed, engineered, and sold. Hear from the experts who have made building with Cold Formed their living. Explore new ideas and tried and tested ways to finish the exterior and interiors. Discover how you can build a business centered on Cold Formed Steel Buildings.
Synthia El Hoyek leads the sales team for COLD FORMED steel buildings at Metroll USA. In this episode we her journey coming from outside the steel industry to learning COLD FORMED; how Metroll is going to market direct and through distributors; and the opportunities she sees for COLD FORMED buildings in the coming years.

Your Hosts
John Cosper is the marketing director for ACT Building Systems. Prior to joining ACT, he sold and promoted COLD FORMED Buildings for one of the nation’s leading manufacturers. He saw the innovation first hand as selling COLD FORMED Steel Buildings went from a completely manual to nearly automated process.
Lauren Tuell discovered COLD FORMED when she went to work for a steel building manufacturer. She now sells buildings through Quicken Steel, working with contractors and building owners to realize their vision. Having seen all sides of the industry, Lauren brings a wealth of knowledge and experience to the podcast.
